Usable
News
Broadcasting Bright Ideas To Consumers
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S t a y i n g I n T o u c h : T e c h n o l o g y M a d e E a s y R a d i o P r o g r a m Staying In Touch: Technology Made Easy began airing on June 1, 1995 and enjoyed a three-year run. This innovative program demonstrated its strength as a successful consumer radio information feature and communications vehicle for its sponsor AT&T. The one-minute, daily radio program aired on 311 affiliate stations across the country and generated in excess of 850,000 daily gross impressions. In addition, two segments of the program aired weekends on 43 other stations on the WOR Radio Network’s "Into Tomorrow" program. Upbeat and informative, the show garnered rave reviews from radio program directors. The show's objective was to help listeners better understand how communications technologies and services can improve their lives. Through its high visibility sponsorship of the show, AT&T gained national recognition as the provider of practical, user-friendly information about complex and confusing topics most Americans need to learn more about. Produced, syndicated, and distributed by Usable News Productions, Staying In Touch was co-hosted by Sammi Jones and William Kent Brunette. A representative sample of scripts from the program is provided. |