Usable News

 




R A D I O   N E W S   F E A T U R E S

Sponsorship of a series of short daily radio news features represents a high visibility way to position your company with radio listeners while providing friendly, easy-to-use consumer advice.

Usable News has produced two daily radio news feature programs:

AT&T’s nationally syndicated Staying In Touch: Technology Made Easy, on the air three years, was heard on 311 radio stations each weekday.  Two segments aired weekends on 43 other stations on the WOR Radio Network's "Into Tomorrow" program; and

Bank of America's regionally syndicated From Here To Security: Your Map To Financial Freedom program aired for more than a year and was heard weekdays on 121 radio stations throughout Bank of America's franchise.  This program received the National Association of Consumer Agency Administrators’ consumer journalism excellence award.

Radio news features can also be used as audio or text consumer tips.  Indeed, text versions of many of Usable News' From Here To Security radio programs now appear as Consumer Tips Of The Week on Bank of America's website.

Usable News has also created and distributed radio public service announcement series for Citibank (scripts) and AT&T Universal Card Services (scripts).


 

 

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