Issues Management

I S S U E S M A N A G E M E N T

As long-time consumer advocates & educators, the professionals at Usable News Productions can help your company manage issues by:

Functioning as internal consumer advisor;

Serving as a consumer sounding board;

Evaluating the consumer repercussions of proposed activities;

Establishing lines of communication & maintaining dialogues with key external groups;

Explaining the benefits of your company's activities or proposed activities to external organizations, decision makers, media representatives, & the public;

Identifying consumer education, advocacy, & research activities that are sponsored solely by your company or accomplished in collaboration with select external groups; &

Creating imaginative education, advocacy, & media campaigns that are either broad-based or targeted to particular cities, states, or congressional districts;

Offering advice on how to best respond to legislative & regulatory issues & participating in the roll-out of new products, services, & consumer education outreaches.

William Kent Brunette, Usable News Productions' Managing Partner, has served as a consumer advisor & consultant to Southwestern Bell Communications (SBC) & Bank of America – two of the nation’s largest telecommunications & financial service companies. In an on-going role since 1997, Kent has helped facilitate discussions between SBC & national consumer groups on various telecommunications & merger issues. In a similar position for several years with Bank of America, Brunette helped facilitate discussions with a host of Washington, D.C.-based advocacy organizations on important financial service & consolidation issues. Kent also proposed, developed, & implemented several innovative consumer education & advocacy campaigns that were co-sponsored by key external groups & Bank of America.