Sponsoring consumer education outreaches with important external groups is an effective way to increase your company's visibility.  Such an approach greatly magnifies the project’s reach and increases the credibility of the messages being delivered.  Indeed, significant media attention can often be generated through collaborative efforts.  Consider the following examples:

Usable News helped Bank Of America develop and implement an ambitious From Here To Security: Your Map To Financial Freedom Investor Education Campaign. Co-sponsored by the non-profit Consumer Federation of America (CFA), this outreach included a national public opinion poll, a major press conference, a 16-city media and public forum tour, and an educational tabloid-style newspaper.  This campaign won Bank Of America the National Association of Consumer Agency Administrators’ consumer education excellence award.

Usable News also helped Bank of America develop and implement a Too Much Of A Good Thing May Be Hazardous To Your Wealth credit outreach.  This program was co-sponsored by Genus Credit Management – a non-profit consumer credit counseling agency.  This multi-faceted outreach included a radio tour as well as the distribution of a video news release, media packet, and print media column.  Website content drafted by Usable News was formerly showcased on Bank of America's Credit Education site.

Usable News helped American Express develop and conduct a national CreditAbility media tour and train-the-trainer educational program.  Co-sponsored by the non-profit BankCard Holders of America, this outreach taught consumers how to shop for credit.

Usable News conducted a round of free public seminars complete with media interviews as part of Citibank MasterCard and VISA's Keeping Your Financial Balance consumer education program.  This outreach, which focused on "Money Matters For The Sandwich Generation," helped baby boomers better handle their own financial needs as well as those of their children and parents.  (Sandwich Generation Speech, flyer announcing one of the seminars)

Various other tried-and-true consumer education methods -- creating brochures, consumer tips and action steps, fact sheets, issue primers, and web site content -- might also be considered.